The Lede

Compelling Stories

Winning Strategies

Frame your winning narrative.

In journalism, the 'lede' (/lēd/) is the introductory sentence or section of a story. The goal is to grab attention and entice the audience to read further. The Lede is meant to set the pace and the tone of what comes next — it is the foundation on which the rest of the story depends.

Based in Nashville, Tenn., The Lede was built on the premise that meticulous research and analysis create the foundation for winning strategies and compelling narratives. Doing your homework can mitigate risk and ensure your business has what it needs to plan, create, and execute. Whether prepping for major meetings, understanding customer pain points, exploring changes to products or services, or identifying opportunities in a new market, The Lede provides the tools businesses need to get ahead.

Get in touch with us to set up a consultation or use the contact form at the bottom of this page to inquire whether our services are right for you.


Areas of Service

Used independently or together, The Lede offers a set of unique services intended to help your business uncover the insights it needs to stand out from the crowd.


Take out the guesswork | Learn more


Turn information into action | Learn more


Compelling stories, based in fact | Learn more


Sometimes reality is too complex. Stories give it form.
— Jean Luc Godard


Let's Chat.

Use the form below to contact us regarding your needs. You can also email ayoungblood@theledellc.com or call us at 615-682-3592 to make an appointment. 

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