Philosophy

Create Compelling Content

At The Lede, we abide by what is known as the GAMO Principle: Goal, Audience, Medium, Outcome. This philosophy ensures that every project is tackled with a dogged dedication to understanding what you want to achieve, defining your target audience, choosing the appropriate means of communication, and providing actionable insights and stories to help your business compete and win. Whether you’re a chief sales officer, head of product, a business development director, or marketing professional, The Lede offers the tools you need to make sure your business gets heard. Are you:

  • A professional services firm requiring in-depth client intelligence to prep for major pitches or meetings?

  • A mid-sized company looking to better understand customer preferences prior to launching a new product?

  • A small marketing department looking to cut through the clutter to find your voice and develop standard messaging?

  • A sales organization that requires assistance identifying and preparing for strategic opportunities?

  • A department leader looking at the pros and cons of entering a new market or industry?

  • A senior executive writing and preparing your own speeches to deliver before an industry conference?

Contact us to learn about what The Lede can do for you.